Key Community Amenities
The Parayso Beach Club
Because the Sea of Cortez is the primary winter breeding ground for both the majestic grey whale and the breathtaking blue whale, the beach club's unique interior design concept will highlight whale watching and other marine and coastal interests. The gulf’s surface area is about 62,000 square miles, is thought to be one of the most diverse seas on the planet and is home to more than 5,000 species of macro invertebrate.
The Parayso Beach Club will anchor the community's relationship with the Sea of Cortez and will become the key gathering spot for residents. The beach club will include an architecturally themed design that evokes the feel of a Mexican coastal village including a clubhouse, swimming pools, lazy river, café/grill and bar, ocean view terraces with plenty of shade structures and private beach cabanas.
The Parayso Golf Course will be creatively routed on the top and back side of the coastal dune with abundant fairway frontage and lakefront home sites, thereby offering more unique products in addition to the ocean view residences. The golf clubhouse will include a pro shop, locker-room and casual dining with a bar. Outdoor seating overlooking the greens and distant views of the sea and mountains will offer a unique setting for relaxing after a round of golf.
For the past 20 years, golf has experienced unprecedented growth with respect to new course development as a key recreational amenity to planned unit developments across the United States and many parts of the world. These developments were primarily designated as second home communities. The lots lining the golf course sold at premium prices because of their open space and dramatic views. Golf courses brought more value to developments resulting in the allocation of excessive budgets on design and construction. During this era, course costs ranged from $15M to $25M with annual maintenance costs in excess of $1 million. The precise design and care of these courses were, often times, overshadowed by the high cost of memberships. These costs drove the market away from golf as an amenity. Read more
As a result, the golf industry commissioned studies to determine how to appeal to current recreational golfers and increase the number of rounds played. The studies identified the following as barriers to growing the game and increasing rounds – time, cost and difficulty. The results presented a challenge requiring the development of a partnership of professionals who had first-hand experience with regard to this period of high residential golf course growth, thus identifying trends attractive to the next generation golfing community.
Jim Awtrey
During the period 1988-2005, Jim served as Executive Director and CEO of the PGA of America, the world’s largest working sports organization. Subsequently, Jim joined the Landmark Land Company located in Baltimore, Maryland as Senior Vice President of Business Development. He is currently a member of the Landmark Board of Directors.
"I have been involved with the Parayso project for several years and believe the location to be one of the few remaining places in North America where homes with beach access can be built with access to the ocean and its rich and abundant sea life. Our concept for using golf as a recreational amenity revolves around a special par three course with views of the ocean, lakes and mountains. The best views of a golf course are the green complexes and a par three will enable us to enhance the ocean views with the best golf has to offer. By reducing the number of acres required for golf and the cost of construction, we are able to preserve and protect our natural resources while eliminating some of the barriers to playing and enjoying the game. I believe Parayso will lead the way as an efficient example of the new highly amenitized life style community".
Jim has analyzed and confirmed our market research and will serve as Director of Strategic Planning. Jim believes in relationship marketing, a form of marketing that is often underutilized. Relationship marketing is a neighbor advising a friend about a good experience which usually ends up in a referral sale. It is people looking to others they trust whom they feel are on the cutting edge of an industry to help assist in their decision. It is essentially the “Good Housekeeping Seal of Approval”. Another highly effective, yet unconventional, approach is using sponsors (innovators) to reach interested potential buyers (early adopters). By creating a base of early adopters, a strong and loyal client base can be formed which will be invaluable for the growth of the development through referrals. Early adopters not only buy real estate or a golf membership, but they also buy into the entire development and therefore, have a vested interest in its success.
Jim Awtrey During the period 1988-2005, Jim served as Executive Director and CEO of the PGA of America, the world’s largest working sports organization. Subsequently, Jim joined the Landmark Land Company located in Baltimore, Maryland as Senior Vice President of Business Development. He is currently a member of the Landmark Board of Directors.
"I have been involved with the Parayso project for several years and believe the location to be one of the few remaining places in North America where homes with beach access can be built with access to the ocean and its rich and abundant sea life. Our concept for using golf as a recreational amenity revolves around a special par three course with views of the ocean, lakes and mountains. The best views of a golf course are the green complexes and a par three will enable us to enhance the ocean views with the best golf has to offer. By reducing the number of acres required for golf and the cost of construction, we are able to preserve and protect our natural resources while eliminating some of the barriers to playing and enjoying the game. I believe Parayso will lead the way as an efficient example of the new highly amenitized life style community".
Jim has analyzed and confirmed our market research and will serve as Director of Strategic Planning. Jim believes in relationship marketing, a form of marketing that is often underutilized. Relationship marketing is a neighbor advising a friend about a good experience which usually ends up in a referral sale. It is people looking to others they trust whom they feel are on the cutting edge of an industry to help assist in their decision. It is essentially the “Good Housekeeping Seal of Approval”. Another highly effective, yet unconventional, approach is using sponsors (innovators) to reach interested potential buyers (early adopters). By creating a base of early adopters, a strong and loyal client base can be formed which will be invaluable for the growth of the development through referrals. Early adopters not only buy real estate or a golf membership, but they also buy into the entire development and therefore, have a vested interest in its success.
The Parayso Tennis Club and Park will include four tennis courts, picnic pavilions, a fitness trail and a large open multi-use sports field which will be suitable for soccer or football. As Parayso develops, more organized and family friendly activities will be developed. Additional facilities will include a nature center for whale watching education, a community garden and a playground with sports court.
The Parayso Chapel and Amphitheater will allow the community to congregate for worship or to enjoy outdoor events such as concerts and movies. An area will be provided for star-gazing with observatory-quality equipment.
Sierra el Alamo, a 68,000 acre wildlife preserve, provides an inland getaway for residents to enjoy varied and abundant flora and fauna unique to the Sonoran desert. A short distance from Parayso, the preserve will offer short or extended stays in rustic cabins, hiking, horseback riding, ATV-ing and boasts some of the oldest petroglyphs in the world. Read more about Sierra el Alamo
